I’ve adopted a new dog, Sarge. He’s a Dutch Shepherd. And he’s about 4 years old.
I have a large backyard with a chain link fence. My neighbor has a black lab.
I let Sarge out to do his “business” the other morning. At the same time the neighbor’s Labrador was sniffing around in their backyard.
Immediately Sarge rushes the fence line. The lab does too.
Both race down the fence line at break neck speed. Both ferociously bark at each other. Two barking blurs.
Both protecting their territory.
I whistled. I commanded Sarge to come. He didn’t.
He was too focused. He kept racing along the fence line and barking at the neighbor’s dog.
Good thing the fence was there. Otherwise I would be prying them off each other. Blood, fur, teeth and all.
There’s a really big lesson here…
How much energy do you spend focused on fighting the competition?
How much time and energy do you invest in building a better fence line?
I have a great client who’s worked with me for over 15 years. He sells computer hardware to businesses and local municipalities.
He constantly invests in building and reinforcing his fence line.
If you search Google for a brand he carries, you are bound to land on one of his websites.
He’s the top reseller for several of the brands he represents. Other competitors have gone out of business. He’s the big dog now.
Do you want to keep barking and chasing the other dogs off your territory for a few table scraps?
Or do you want to invest in a better fence line?
Download the first chapter of my new book, Website Success. In later chapters I’ll help you build a better fence line to protect your business from competitors.