Website Success Kit

Website Success Kit gives you tools, training, software and a plan to promote your business effectively online

  • The Kit
  • Articles
    • Small Business SEO Strategy
    • Internet Marketing Systems that Work
    • Mobile Friendly Website Design
    • Small Business Link Building Strategies
    • Lead Generation Tips for Small Business
  • About
  • Contact
Home » Are you making this obvious mistake with Google?

Are you making this obvious mistake with Google?

locksmith-installing-lock

The other day a local locksmith asked if I would do some search engine work for him. Before putting some numbers together, I did some research.

I looked over a few competitor’s websites and found keyword phrases that Google thought were good for his competitors.

Here’s a partial list:

  • 24 hour locksmith
  • 24/7 locksmith
  • auto locksmith
  • automotive locksmith
  • car locksmith
  • commercial locksmith
  • emergency locksmith
  • local locksmith
  • locksmith for cars
  • locksmith service
  • lost car keys
  • mobile locksmith

So why would Google list this locksmith higher than his competition for any of these keywords?

When looking at the list, one keyword phrase grabs me for this locksmith.

I’ve known this guy for a while. He went to my high school. He’s owned his locksmith business for a long time.

He has a few good reviews online. He’s a family man.

His son earned a football scholarship at a local college. His other kids are involved in the local high school.

He isn’t a franchise owner. He isn’t part of some big chain.

He is a local businessman that grew up in the community. A family man.

He is the poster child for a “local locksmith.”

I’m sure you can already picture a web page about this “local locksmith” immediately from the description above.

You don’t need to know anything about Google algorithms. You don’t need to know anything else.

What if this guy told the story of why he is the personification of the “local locksmith” on his website? He should do pretty well on Google searches for that term.

It’s obvious, right?

Did his website highlight these facts? Hell no.

Was he willing to change the content on his website in order to highlight these facts? Hell no.

He wanted someone to sprinkle magic dust on his website for a couple of hundred dollars and get him to the top of the search engines.

He didn’t understand.

He wasn’t going to listen to “the truth.”

Are you ready for “the truth” about having a successful website? If so, download the first chapter of the book I’m writing about website success.

Here’s the link:

https://websitesuccesskit.com/chapter-one/

Doug Stewart

Related Articles:

Keeping the Illegals Out: Building Your Wall Against Google Penalties
How Does Google Decide Your Web Page Will Rank Higher than Your Competition?
Here’s the Truth About Why Your Website Isn’t Bringing in More Business

Filed Under: Articles, Small Business SEO Strategy

Sign-Up for Daily Emails

  • Email
  • WARNING: These daily tips and techniques are only for people ready to implement what they learn now. If you're ready to take action and make things happen, these emails are for you.

  • This field is for validation purposes and should be left unchanged.

Newest Articles

  • How to Use Facebook Messenger for Better Lead Generation
  • The Path to desires
  • Screw Google
  • Relaxing And Feeling Calm. Taking In A Moment Or Two Of Peace And Quiet
  • Local real estate agent teaches me a thing or two about websites

What People Are Saying

My old website tool was limited, and this one is very powerful. Editing my site has so much more in the way of tools for SEO and readability.
 
Warren Neeley

You were an answer to my prayers, darn good job you do and I never tire of telling you.
 
Jane Landwair

I was pleasantly surprised how easy it is to build your own website. Doug gave me specific instructions and I can now build my own website that looks a lot like the ones I paid BIG bucks for.
 
Tracy Torres

Your experience and your knowledge has always helped us out, especially in crunch times.
 
Gene Lemons
Texas Paint & Wallpaper

Without a second thought I highly recommend Doug as an instructor. First hand, he’s taught me SO much and he really knows his stuff. In fact, I work with him and refer my clients to him because he actually KNOWS what he’s doing. He explains things in a way that anyone can understand, and he is patient.
 
Michelle Salater
CEO of Sūmèr, LLC

Working with Doug has been refreshing!
 
Greg Guthrie

You are awesome!
 
Margie "Lee" Kahre

Copyright © 2023 · Website Success Kit

Scroll Up

Daily Emails

  • Email
  • WARNING: These daily tips and techniques are only for people ready to implement what they learn now. If you're ready to take action and make things happen, these emails are for you.

  • This field is for validation purposes and should be left unchanged.