Have you ever asked your phone a question? Like, “where’s a Mexican restaurant near me?”
It’s much faster than typing and searching for something on Google. I bet your customers are doing it too. Right?
So how do you take advantage of this new way people are using their phones to get questions answered?
Last year, I was working on a client’s website. Looking over their new products. Gathering info to put on new web pages. When I found something that I thought people would ask Google or Siri about.
It’s this question:
“What’s the fastest [client’s product]?”
I created an informative web page about it. Then waited to see what would happen. At first, no traffic from Google.
Then the flood gates opened. My client got several leads from this page within a day or two.
What happened?
Google had created a special box at the top of the search, featuring my customer’s web page.
It was ABOVE everyone else.
It’s what SEO experts are calling the new “Zero” position. Google calls it a featured snippet.
Here’s how Google defines a featured snippet:
https://support.google.com/webmasters/answer/6229325?hl=en
When I initially built the web page, I didn’t know much about Google’s featured snippets. It was just a lucky accident.
After doing more research, I found other reasons Google liked that page. I was lucky.
And my “lucky accident” can be duplicated by you.
Can you think of questions potential customers are asking about your products and services?
What are you doing to help them find answers on your website?
You can get the complete scoop about Google’s featured snippets in my new book, Website Success. Download the first chapter here:
https://websitesuccesskit.com/chapter-one/
Doug Stewart