{"id":257,"date":"2017-02-24T07:00:26","date_gmt":"2017-02-24T07:00:26","guid":{"rendered":"http:\/\/websitesuccesskit.com\/?p=257"},"modified":"2018-10-18T18:30:01","modified_gmt":"2018-10-18T18:30:01","slug":"are-you-making-this-obvious-mistake-with-google","status":"publish","type":"post","link":"https:\/\/websitesuccesskit.com\/are-you-making-this-obvious-mistake-with-google\/","title":{"rendered":"Are you making this obvious mistake with Google?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-373\" src=\"http:\/\/websitesuccesskit.com\/wp-content\/uploads\/2017\/02\/locksmith-installing-lock.png\" alt=\"locksmith-installing-lock\" width=\"640\" height=\"415\" srcset=\"https:\/\/websitesuccesskit.com\/wp-content\/uploads\/2017\/02\/locksmith-installing-lock.png 640w, https:\/\/websitesuccesskit.com\/wp-content\/uploads\/2017\/02\/locksmith-installing-lock-300x195.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>The other day a local locksmith asked if I would do some search engine work for him. Before putting some numbers together, I did some research.<\/p>\n<p>I looked over a few competitor\u2019s websites and found keyword phrases that Google thought were good for his competitors.<\/p>\n<p>Here\u2019s a partial list:<\/p>\n<ul>\n<li>24 hour locksmith<\/li>\n<li>24\/7 locksmith<\/li>\n<li>auto locksmith<\/li>\n<li>automotive locksmith<\/li>\n<li>car locksmith<\/li>\n<li>commercial locksmith<\/li>\n<li>emergency locksmith<\/li>\n<li>local locksmith<\/li>\n<li>locksmith for cars<\/li>\n<li>locksmith service<\/li>\n<li>lost car keys<\/li>\n<li>mobile locksmith<\/li>\n<\/ul>\n<p>So why would Google list this locksmith higher than his competition for any of these keywords?<\/p>\n<p>When looking at the list, one keyword phrase grabs me for this locksmith.<\/p>\n<p>I\u2019ve known this guy for a while. He went to my high school. He\u2019s owned his locksmith business for a long time.<\/p>\n<p>He has a few good reviews online. He\u2019s a family man.<\/p>\n<p>His son earned a football scholarship at a local college. His other kids are involved in the local high school.<\/p>\n<p>He isn\u2019t a franchise owner. He isn\u2019t part of some big chain.<\/p>\n<p>He is a local businessman that grew up in the community. A family man.<\/p>\n<p>He is the poster child for a \u201clocal locksmith.\u201d<\/p>\n<p>I\u2019m sure you can already picture a web page about this \u201clocal locksmith\u201d immediately from the description above.<\/p>\n<p>You don\u2019t need to know anything about Google algorithms. You don\u2019t need to know anything else.<\/p>\n<p>What if this guy told the story of why he is the personification of the \u201clocal locksmith\u201d on his website? He should do pretty well on Google searches for that term.<\/p>\n<p>It\u2019s obvious, right?<\/p>\n<p>Did his website highlight these facts? Hell no.<\/p>\n<p>Was he willing to change the content on his website in order to highlight these facts? Hell no.<\/p>\n<p>He wanted someone to sprinkle magic dust on his website for a couple of hundred dollars and get him to the top of the search engines.<\/p>\n<p>He didn\u2019t understand.<\/p>\n<p>He wasn\u2019t going to listen to \u201cthe truth.\u201d<\/p>\n<p>Are you ready for \u201cthe truth\u201d about having a successful website? If so, download the first chapter of the book I\u2019m writing about website success.<\/p>\n<p>Here&#8217;s the link:<\/p>\n<p><a href=\"http:\/\/websitesuccesskit.com\/chapter-one\/\">http:\/\/websitesuccesskit.com\/chapter-one\/<\/a><\/p>\n<p>Doug Stewart<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The other day a local locksmith asked if I would do some search engine work for him. Before putting some numbers together, I did some research. I looked over a few competitor\u2019s websites and found keyword phrases that Google thought were good for his competitors. Here\u2019s a partial list: 24 hour locksmith 24\/7 locksmith auto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":373,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"content-sidebar","footnotes":""},"categories":[4,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are you making this obvious mistake with Google? - Website Success Kit<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/websitesuccesskit.com\/are-you-making-this-obvious-mistake-with-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you making this obvious mistake with Google? - Website Success Kit\" \/>\n<meta property=\"og:description\" content=\"The other day a local locksmith asked if I would do some search engine work for him. 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